Position Overview
P3 Services is a home services holding company operating across eight states. As the Western Region Marketing Specialist, you’ll be responsible for lead volume across a portfolio of businesses in Washington, Colorado, and Texas. Not one brand in one market. Multiple companies, multiple markets, with a dedicated team behind you owning their piece of the channel mix.
The role runs on two tracks. The first is analytical: daily performance pulls, trend identification, channel monitoring, and knowing before anyone else when something is off. The second is relational: translating that data into clear recommendations and showing up to OpCo conversations as a trusted marketing partner, not just a report.
You’ll work within a structured, high-visibility team that values independent thinking and direct communication. Autonomy is real here. So is accountability.
Key Responsibilities
Performance Monitoring and Reporting
- Monitor daily lead performance across your OpCos by source, flag anomalies early, and identify which companies need the most attention each day.
- Prepare and present at the weekly OpCo Lead Review, covering leads, spend, booked jobs, booking rate, revenue, and ROAS.
- Facilitate monthly performance reviews for priority OpCos and produce monthly summary communications for others, with quarterly check-ins.
OpCo Relationship Management
- Serve as the day-to-day marketing point of contact for Western Region OpCo leadership and office teams.
- Translate marketing performance data into plain-language insights and actionable recommendations for non-marketing audiences.
- Set and maintain clear communication boundaries with OpCo staff, with support from the Marketing Manager as needed.
- Bring data and a recommendation to every OpCo conversation. Status updates alone are not sufficient.
Channel Coordination and Campaign Support
- Monitor performance across paid and organic channels including Google Ads, LSA, Yelp, Angi, Meta, and direct mail, coordinating with channel specialists to address gaps and opportunities.
- Coordinate with SEO specialists on content priorities, keyword targeting, and organic lead performance.
- Collaborate with vendors and internal team members to ensure timely execution of campaigns and initiatives.
Investigative and Strategic Work
- Conduct deeper investigative work: competitive research, customer experience, and website and content analysis.
- Identify opportunities for channel reallocation, budget adjustments, or new initiatives and bring recommendations to the team review.
- Support larger cross-functional initiatives and projects as needed.
- Stay current on platform updates and industry trends that affect home services marketing performance.
Requirements
- 3+ years of marketing experience in home services (plumbing, HVAC, electrical) or 5+ years in local or multi-location marketing with demonstrated results.
- Proven ability to work across a portfolio of brands or locations simultaneously, each with its own market dynamics and stakeholders.
- Working knowledge of Google Ads, LSA, Yelp, Angi, and Meta as performance channels; experience monitoring and interpreting paid media results.
- Experience with SEO fundamentals, local search, and collaboration with SEO specialists or agencies.
- Strong analytical skills with the ability to identify trends, flag anomalies, and connect data to business outcomes.
- Excellent written and verbal communication skills, with the ability to present data and recommendations clearly to non-marketing audiences including OpCo GMs and office leads.
- Self-directed and comfortable working independently in a structured, remote environment.
- Exceptional organizational and project management skills; ability to manage multiple OpCos and initiatives without being told what to prioritize.
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Preferred
- Hands-on experience with ServiceTitan, including pulling Campaign Summary Reports and interpreting booking rate and lead data by business unit.
- Experience with project management platforms (Smartsheet, Asana, or similar).
What Success Looks Like
- OpCo leads are at or above target across all sources, month over month.
- Issues are identified and escalated before they are raised externally.
- OpCo conversations are grounded in data with a clear recommendation attached.
- Monthly performance reviews are prepared, reviewed, and delivered on schedule.
- The Marketing Manager has clear, current visibility into Western Region performance at all times.