Senior Product Manager - Growth

Skip to main content Senior Product Manager - Growth Dwelly London, England, United Kingdom Apply Senior Product Manager - Growth Dwelly London, England, United Kingdom 1 week ago Be among the first 25 applicants See who Dwelly has hired for this role Apply Save Report this job About DwellyDwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.Position SummaryWe are seeking a highly organised, commercially-minded Product Manager to come in as the first Senior Product Manager - Growth at Dwelly. This role owns the product engine behind our commercial number: growing the landlord base, growing revenue per landlord, and keeping landlords with Dwelly for the long term. You will own the landlord relationship surface end-to-end — landlord CRM, the landlord portal, onboarding, retention, and upsell — across all four Dwelly products (Tenant Find, Property Management, Payments, Communications/Platform) and deeply understand the landlord persona in all its forms.Key Responsibilities: Landlord Insight & SegmentationBuild a working segmentation of the landlord base — e.g. single-property "accidental" landlords vs. multi-property professional/investor landlords — and understand the distinct churn drivers, upsell appetite, and lifetime value of each.Conduct landlord interviews, surveys, and portfolio analysis to understand needs by segment.Act as the voice of the landlord across the company, and wire segmentation into onboarding, retention, and pricing decisions. Retention & Churn ReductionReduce service-related churn through proactive prediction (leveraging the platform "brain" and sentiment signals) and timely retention interventions.Attack sale-related churn — the dominant cause, as most churn comes from landlords selling — by identifying properties heading to sale early and keeping them in-network (investor-landlord matching, reseller/portfolio partnerships).Own the retention playbook: triggers, interventions, and ownership of who is contacted when. Landlord Onboarding & Portfolio MigrationBuild the product to activate landlords from newly acquired agencies into Dwelly at scale — protecting the portfolio we've just acquired and setting each on an upward growth trajectory.Design the onboarding experience for net-new organic landlords, driven by referrals and partnerships. Revenue Growth per LandlordGrow the underdeveloped ancillary revenue line — rent guarantees, zero deposit, unified deposit schemes, contractor commissions, mortgage and other financial products — by improving attach rates.Drive fee realisation across acquired portfolios, harmonising inconsistent or discounted fee...