Manager, Video & Audio Media Buying

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Manager, Video & Audio Media BuyingFull-time Compensation: USD 120000 - USD 130000 - yearlyCompany DescriptionCare.com is the world's largest online platform for finding and managing family care. We connect families with caregivers and caregivers with jobs, fostering a community that enhances lives through personalized, quality care. We're committed to making the process of finding and providing care more accessible, secure, and efficient.Job DescriptionThe Manager of Video & Audio Media Buying will play a critical role in driving the growth of Care.com's customer base through effective and strategic video and audio media buying across Linear TV, OTT, digital video and audio channels. This role is responsible for managing our external media buying agency, executing strategic plans, analyzing performance data, and optimizing video/audio media campaigns to achieve business objectives. The ideal candidate will have a robust background in direct-to-consumer marketing, with a proven track record in TV and audio media management, strong analytical skills, and deep expertise in attribution, measurement, and media optimization. This role will report up to the Director of Brand Strategy, Media & Partnerships.Strategy Development and Execution:Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention.Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives.Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying.Agency Management:Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms.Provide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement.Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goals.Campaign Planning and Optimization:Oversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiences.Utilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategies.Conduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approaches.Manage and track day-to-day media spend, holding agency accountable to forecastMeasurement and Attribution:Lead the development and implementation of measurement frameworks to assess the effectiveness of video/ audio media campaigns, focusing on attribution and ROI.Work with internal data analytics teams to develop robust models for media mix optimization and multi-touch attribution.Ensure accurate reporting and analysis of campaign performance, including reach, frequency, conversions, and customer acquisition costs.Connect the dots from video/audio media spend to both immediate direct response and long-term brand equity growth.Creative Testing and Innovation:Design and implement A/B and multivariate testing strategies to identify the most effective creative, targeting, and media mix combinations.Foster a culture of continuous experimentation and learning, partnering with creative teams to develop and test variations of existing creative.Explore, evaluate and expand new video/ audio concepts or formats, exploring new ways into our business through creative evolution.Lead competitive analysis in partnership with the media agency and make recommendations for Care.com.Collaboration and Communication:Partner with cross-functional teams to develop and refine creative assets, ensuring alignment with video and audio media strategies,...