Content Marketing Manager - Growth

Role responsibilities

Responsible for creating and optimizing student-facing marketing copy across email, SMS, landing pages, and paid social channels to drive engagement and enrollment. You will conduct user research to develop messaging frameworks and continuously test content variations to improve conversion rates.

Requirements

Requires at least 3 years of experience in content marketing, copywriting, or lifecycle content creation. Candidates should have experience with short-form marketing, landing page optimization, and using AI to improve content outcomes.

Key skills

Content Marketing, Copywriting, Lifecycle Marketing, Email Marketing, SMS Marketing, Landing Page Optimization, A/B Testing, User Research, Customer Personas, Paid Social Media, Conversion Rate Optimization, Data Analysis, AI Content Optimization, Messaging Frameworks

Keywords

Growth Marketing, Lifecycle Marketing, Paid Media, A/B Testing, Conversion Rate Optimization, Instagram, Facebook, LinkedIn, User Research, Customer Personas, AI, Marketing Automation, Higher Education, E-Learning