Performance Marketing

Performance Marketing LocationSan FranciscoEmployment TypeFull timeLocation TypeHybridDepartmentGo-to-MarketCompensation$120K – $180K • Offers EquityAbout HappyRobotHappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.About the RoleThis is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline.This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.What You’ll DoDevelop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyersOwn campaign planning, budget allocation, optimization, and reporting end-to-endBuild and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROASPartner with design and content to build high-converting ad creative and landing pagesSet up and maintain tracking, attribution, and performance dashboards so the whole company can see what's workingCollaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed offTest and scale new channels as HappyRobot's audience and go-to-market motion evolveLay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over timeMust Have4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaSHands-on experience running and scaling campaigns across Google, LinkedIn, and/or MetaStrong analytical skills with a deep understanding of attribution, tracking, and experimentationComfort working in a fast-paced environment with shifting priorities and a high sense of urgencyAbility to write concise, effective ad copy and collaborate closely with designers and landing page teamsGood taste and basic design skills; leverage AI tools to move 10x fasterNice to HaveExperience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyersExperience scaling paid channels from early traction to meaningful, repeatable spendPrior experience building and managing a performance marketing teamFamiliarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)Why join us?Opportunity to work at a high-growth AI startup, backed by top investors.Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.Ownership & Autonomy - Take full ownership of projects and ship fast.Top-Tier Compensation - Competitive salary + equity in a high-growth startup.Comprehensive Benefits - Healthcare, dental, vision coverage.Work With the Best - Join a world-class team of engineers and builders.Our Operating PrinciplesExtreme Ownership We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If...