Senior Content Experience Manager - Cardiology

Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: Boston Scientific is seeking a Senior Content Experience Manager who is passionate about creating innovative, compelling, and motivating customer-centric omnichannel content experiences that engage and motivate physicians and other healthcare professionals (HCPs). The Senior Content Experience Manager will plan, develop, and execute physician-facing content and integrated omnichannel plans that support marketing and communications objectives. They will develop key audience insights and relevant communications for physicians that capture attention, build understanding, and accelerate adoption of key product offerings. The individual will serve as a core strategic partner to product marketing and collaborate heavily across clinical, sales, digital, and creative teams, to turn business and marketing goals into impactful and measurable brand and content strategies across various digital platforms. Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program. This is a role for a results-focused individual contributor who can lead strategic thinking and superb execution. This is a hybrid work opportunity for candidates able to commute to our Arden Hills, MN office location at least three days per week. Your responsibilities will include: Campaign Strategy & Execution * In close partnership with Product Marketing, this role will lead the planning, development, and execution of fully integrated campaign and content experiences that support the Cardiac Rhythm Management and Diagnostics franchises (CRMDx). * Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media. * Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs. * Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles. * Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements. Brand Strategy, Content Experience, and Asset Development * Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with digital teams to optimize content for distribution channels. * Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital tactics, value stories, and sales tools. * Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with CRMDx messaging architecture. * Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms. Omnichannel Program Design & Enablement * Support the design and optimization of personalized, cross-channel provider journeys. * Leverage CRM, marketing automation, analytics, and field insights to refine segmentation, triggers, and personalization. * Partner with Digital Marketing, Marketing Operations, and IT to enable omnichannel capabilities, data flow, and platform enhancements. *...