Digital Marketing Specialist - Paid Media

Skip to main content Digital Marketing Specialist – Paid Media Splashtop Inc. Cupertino, CA Digital Marketing Specialist – Paid Media Splashtop Inc. Cupertino, CA 1 month ago Be among the first 25 applicants See who Splashtop Inc. has hired for this role No longer accepting applications Report this job Splashtop Inc. provided pay range This range is provided by Splashtop Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $68,000.00/yr - $90,000.00/yr Additional compensation types Annual Bonus Who we are?We are Splashtop. We deliver next-generation remote access and remote support software and services across the Americas, Europe, Asia, Middle East, and Africa. Splashtop’s cloud-based, secure, and easily managed solutions serve customers that include everyone from multinational enterprises and academic institutions to small businesses, MSPs, and individuals.Headquartered in Cupertino, California (USA) and founded in 2006, Splashtop has offices in Hangzhou (China), Tokyo (Japan), Taipei (Taiwan), Singapore, Amsterdam (Netherlands), and we are now expanding our Dallas-Fort Worth office. From our offices, 210 Splashtoppers serve more than 200,000 corporate customers.We always deliver what we promise and scaling hard, with a stunning Net Promoter Score of +93 and 85% of the Fortune 500 companies who enjoy Splashtop products globally. We recently achieved the aspirational Unicorn status of $1B valuation thanks to our 30+ million happy users.Each Splashtop employee will be a real team member, no matter what position you are in. We are a young, fast-growing company, we respect and are transparent to one another. In this role you can have a real impact into the next steps of the company’s growth. We all work hard to exceed customer expectations, we are collaborative, positive thinkers and always improve our solutions and services. Besides hitting it hard we also enjoy and celebrate our success with our teams.Role OverviewWe are looking for a data-driven, analytical, and execution-focused Digital Marketing Specialist to join our team on-site at our office in Cupertino, California. In this role, you will own the day-to-day operation, optimization, and reporting of our campaigns across a diverse mix of platforms, including paid search, paid social, B2B review sites, and emerging digital channels.This is the perfect role for a paid media professional who has spent the few couple of years mastering campaign mechanics, loves diving into the data to find efficiency gains, and thrives in a collaborative, in-office environment.The key responsibilities of this role will require you to:Manage Day-to-Day Operations: Own the setup, launch, tracking, and daily monitoring of paid marketing campaigns across multiple networks.Optimize for Efficiency: Actively manage bidding strategies, keywords, audience targeting, and budget allocations to maximize performance and lower customer acquisition costs.Analyze & Report on Metrics: Track and analyze key performance indicators (KPIs)—including ad spend, CPL (Cost Per Lead), and ROAS—to deliver actionable insights and recommendations to team leadership.Stay Platform-Agile: Keep pace with ad platform updates, beta features, algorithm changes, and privacy shifts, proactively adapting our campaigns to...