Head of Brand & Creative

La Vie™Head of Brand & CreativeRésumé du posteCDIParisTélétravail occasionnelSalaire : 55K à 65K €Début : 26 juillet 2026Expérience : > 7 ansCompétences & expertisesSensibilisation au développement durableCréativitéLeadership d'équipe transverseLeadershipCollaboration et travail d'équipe+2PostulerSauvegarderle mois dernierPartagerLa Vie™Cette offre vous tente ?PostulerSauvegarderQuestions et réponses sur l'offreL'envoi d'un CV est-il obligatoire pour postuler à cette offre ?Le télétravail est-il possible pour ce poste ?Quel est le type de contrat pour ce poste ?Une lettre de motivation est-elle obligatoire pour postuler à cette offre ?Quelle est la date de début du contrat?Le posteDescriptif du posteLa Vie is on a mission to make plant based proteins tastier and cooler than animal ones.In five years, we have built one of the most loved plant based brands in Europe. We operate in retail and foodservice across France and the UK as priority markets, and are present in 10 countries. Our portfolio spans meat analog products, plant based sandwiches, a delivery offer, and soon new categories beyond meat analog.Creativity is at the core of our growth model.The Head of Brand & Creative reports to the Chief Marketing Officer and manages two team members and two trainees.As Head of Brand & Creative, you are responsible for making La Vie one of the most loved and culturally relevant food brands in Europe.You act as the guardian of the brand while constantly pushing it forward.You lead the La Vie Studio.1. Brand leadership & creative excellenceOwn the creative direction of La Vie across all consumer touchpoints:Brand campaignsActivations & eventsPartnerships & collaborationsSocial mediaInfluencePackagingRetail & foodservice communicationDevelop strong creative concepts and oversee their execution from idea to launch.Act as the ultimate brand guardian, ensuring consistency while constantly elevating the quality and ambition of the work.Partner closely with the CMO on defining the future of the brand.2. Creative operations & studio managementBuild and run a best-in-class creative production process.You will:Transform business requests into clear, inspiring and actionable briefsImprove the quality of briefs coming from Innovation, France and UK marketing teamsEstablish a “Gold In, Gold Out” culture across the organisationPrioritise projects and manage studio capacityDefine what should be produced:internallythrough freelancersthrough agenciesCoordinate all stakeholders throughout the project lifecycleOwn planning, timelines and delivery datesEnsure projects are delivered on time and at the expected quality levelYou are responsible for making creativity scalable without killing creativity.3. Social media & influence leadershipWork closely with the Social & Influence team to elevate La Vie’s content strategy in France and the UK.You will:Raise the creative standard of all content producedBring stronger cultural relevance and consumer insight into content creationImprove editorial planning and content workflowsIdentify new content formats and creative opportunitiesHelp teams create content that people genuinely want to watch, share and talk about4. Partnerships, PR & influenceLead La Vie’s most impactful brand partnerships and influence programs.You will:Identify the right creators, communities and cultural partnersDevelop breakthrough collaborations that generate earned media and cultural relevanceCreate iconic partnerships similar to Burger King, Picard or other category-defining collaborationsOversee influencer activations from strategy to executionMaximise PR and social impact of brand initiatives 5. Team leadership**Manage and develop:Social & Influence ManagersArt DirectorsFreelancersCreative agenciesProduction partnersCreate a culture of excellence, speed, ownership and creativity.Profil recherché8+ years of experience in an advertising or creative agency, with a proven track record as a creative leadDual skillset: strong creative vision...