Associate Director, U.S. HCP Marketing – SOTYKTU (Sjogren's Disease)

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Position Summary The Associate Director, HCP Marketing will be a foundational member of the SjD indication team, joining at an exciting and important juncture to help shape the brand’s HCP strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead HCP personal and non-personal launch initiatives. This role requires both strategic thinking and hands‑on execution, working in close collaboration with cross-functional partners. The ideal candidate would have previous HCP marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will initially report to the Executive Director, SOTYKTU Brand Lead Key Responsibilities: * Drive strategic planning and execution of HCP marketing SjD initiatives and tactical plan that support brand objectives and management of agencies/vendors * Ensure SJD tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels * Partner with internal stakeholders and key agency partners to deliver against targeted scope of work * Manage HCP marketing budget and invoicing * Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects * Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators * Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment * Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including SJD experts, community rheumatologists and APPs * Be a product champion and cultivate expertise of SjD * Lead congress and medical meeting planning and execution at key events including ACR, CCR East/West and AWIR, supporting meaningful HCP engagement with SOTYKTU across the multidisciplinary treating community Key Qualifications & Experience: * Bachelor's degree required; MBA or advanced degree a plus * Minimum 5 years of industry experience (pharmaceutical/biotech or related agency) * HCP marketing experience preferred with successful track record of US product launch experience also preferred * Rheumatology or Immunology experience is a plus * Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment * Experience in managing external partners (eg agencies, consultants) * Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes * Must have excellent communication skills (verbal and written) and project management...