Paid Social Executive

Paid Social ExecutiveHybridFull timeLondon, England, United KingdomShare this job DescriptionLyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year. We curate pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined forces with Zozo, operators of Zozotown (Japan’s leading fashion e-commerce platform). This partnership marks a bold new era for Lyst as we accelerate our ambition to redefine the future of fashion shopping through AI, personalisation, and cutting-edge technology.We’re looking for a hands-on, data driven App Marketing & Paid Social Executive to support the growth of our app user acquisition programme.This role is ideal for someone who loves to get analytical, and is detail oriented. You’ll be building, managing and optimising campaigns, analysing performance, spotting issues quickly, and making confident, data-led decisions. You will work across key app growth channels including Meta, Apple Search Ads and Google UAC, helping us drive efficient acquisition, scale what works, and improve campaign performance.This role would suit someone with experience in app performance marketing who wants to deepen their expertise in mobile growth, attribution, testing and paid media.Responsibilities:Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UACMonitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structureAnalyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving resultsSupport budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunitiesWork closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured wayMaintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholdersHelp identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platformsSupport experimentation across channels, audiences, creatives and landing / app journeys to improve efficiency and scaleStay current on platform changes, privacy developments, attribution shifts and app marketing best practiceRequirementsSolid experience in performance marketing, with exposure to app marketing, paid social and mobile user acquisitionHands-on experience managing campaigns in Meta Ads ManagerExposure to Apple Search Ads and  Google UACStrong analytical skills and a genuine comfort with numbers, performance data and commercial decision-makingAbility to interpret campaign performance beyond surface metrics and explain what is happening, why it is happening, and what should happen nextExperience using or working with MMPs such as AppsFlyer, Adjust or BranchConfidence using reporting and BI tools such as Looker and Excel Strong attention to detail, good judgement, and a proactive approach to account managementClear communication skills and the ability to work well with multiple stakeholdersExposure to incrementality testing, creative testing frameworks or app funnel optimisationGood understanding of mobile measurement, attribution (LTV/CAC, privacy-related app measurement concepts such as SKAN, ATT and post-IDFA attribution challenges.)Nice to have:Experience in ecommerce, marketplace, fashion, retail or another high-volume performance marketing environmentExperience working across both app and web performance marketingBenefits Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the...