Field Marketing Lead

Event & Field Marketing Lead LocationNew York officeEmployment TypeFull timeDepartmentGrowth & MarketingCompensation$180K – $250K • Offers EquityAbout usForus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients.Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier. The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.Forus has exceptional product-market fit and is growing rapidly through organic adoption:Accelerating scale: We already support patients across more than 80% of ZIP codes and partner with 5 of the 10 largest biopharma companies in the world.AI-native, durable model: Our business becomes stronger as AI improves, as every new doctor, patient, and partner makes the network more valuable.Backing to build for the long term: We raised $160M+ from leading investors to build an exceptional team and unlock the full scale of the opportunity.Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.If we succeed, science will be the only limit to medicine.All full-time roles are in person in New York.About the roleAs our Event & Field Marketing Lead, you will own one of our most important growth channels. How and where we show up to providers has a direct impact on the growth of our network, the strength of our brand, and our ability to reach the most influential leaders in healthcare. Your job is to determine where we invest, how we show up, and how we build meaningful relationships with providers and industry leaders at scale.This role will own strategy and drive execution end-to-end, serving as the connective tissue between our growth, sales, and marketing efforts in the field. You will decide which conferences, events, and programs deserve our attention, develop the playbooks that maximize their impact, and build the systems that allow the function to scale.This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.If you join, you will:Own the field marketing function end-to-end: strategy, execution, and the ROI analytics that drive where we investDetermine the right level of presence for each event, including conferences, speaking opportunities, executive dinners, hosted programs, sponsorships, and other field initiativesMaximize the impact of every conference, executive dinner, workshop, and event through thoughtful planning, targeted outreach, strong execution, and rigorous follow-throughBuild the field marketing playbook, including the processes, systems, and best practices that allow the function to scaleOwn event budgets, performance measurement, and pipeline attribution frameworks, continuously evaluating where to double down and where to pull backBuild strategic relationships across industry organizations, conferences, and other ecosystem partners that can accelerate provider network growthLay the groundwork for Forus-owned events, executive gatherings, and other programs as the function evolvesWe’ll be most excited if you have:5–10 years in field marketing, event marketing, or conference-driven demand generationDemonstrated track record of owning pipeline metrics: you know your SQLs, your CAC, and your cost-per-demo, and you defended those numbers in...