Franchise Marketing Senior Lead Analyst

The Franchise Marketing Senior Lead Analyst is a strategic professional who closely follows latest trends in own field and adapts them for application within own job and the business. Typically a small number of people within the business that provide the same level of expertise. Excellent communication skills required in order to negotiate internally, often at a senior level. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Accountable for significant direct business results or authoritative advice regarding the operations of the business. Necessitates a degree of responsibility over technical strategy. Primarily affects a sub-function. Responsible for handling staff management issues, including resource management and allocation of work within the team/project. Offered on a full-time, 12-month fixed term contract basis, this is an excellent opportunity for a motivated individual to gain meaningful experience within a globally recognised financial institution. Responsibilities: * Identify the clients to be targeted for the marketing initiatives identified in the marketing plan through pipeline and revenue analysis in relation to each specific client facing event or campaigns. Build the marketing client list based on client’s revenue, pipeline opportunity size and maintain it updated * Leverage existing global messaging and materials to develop regional/locally relevant event materials in collaboration with regional product & sales experts for marketing events and initiatives * Identify, lead and execute client facing initiatives such as: online webinars, roundtables, forums and industry events for the respective clients segments * Plan and execute client engagement activities including pre-event target market analysis, agenda building, develop the client invitation campaign while tracking clients’ registration via CRM platform, manage vendors or/and work with GEM teams in executing the initiatives’ logistics where needed. * Initiatives will be measured by the number of clients, pipeline, revenue and CRM contact capture * Manage end-to-end all the digital tools created to facilitate sales enablement for the Sales team as well as those digital tools that facilitate client engagement during events, remote training and digital communications * Post in internal and external sites all the relevant content ensuring the correct distribution of materials following Corporate Communications policy * Manage the development of the content for all the ICG external country websites for each country following regulatory requirements * In an initial stage implement the transition plan to move the ICG external country websites from the Consumer Bank infrastructure to the ICG, creating new sites, rebranding and updating content to ensure all ICG external websites reinforce our presence in Latin America and showcase our commitment to the ICG business in the region * Policies and procedures to ensure that his/her marketing initiatives remains in compliance with all regional/local legal and compliance requirement as well as brand standards * Serve as needed as point of contact with the Legal, Compliance, Internal Audit, Information Security, etc. * Manage the budget and expenses allocated to his/her specific activities within the regional marketing plan * Key partners for this role are: regional and local Sales teams, regional Product team, Marketing partners from global, regional and local teams, regional and local PAOs teams, regional Compliance and Legal teams, global and regional Event Management (GEM) teams and Creative and Production Agencies. * Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations,...