Senior CRM Lifecycle Manager

FORMEL Skin
Posted Jul 14, 2026
This website uses cookies to ensure you get the best experience. FORMEL SKIN and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Select which cookies you accept On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly. If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site. To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy. Strictly necessary These cookies are necessary to make the site work properly, and are always set when you visit the site. Vendors Teamtailor Analytics These cookies collect information to help us understand how the site is being used. Vendors Teamtailor Accept these cookies Decline all non-necessary cookies Skip to main content FORMEL SKIN Share page Facebook X LinkedIn Mail FORMEL SKIN · Marketing · Berlin · Hybrid Senior CRM Lifecycle Manager Apply for this job At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalized treatment journeys and continue to expand our impact across new health categories.Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.As a CRM Manager (m/w/d) at FORMEL SKIN/VOY, you will take ownership of lead growth, newsletter performance, and strategic projects. This role is ideal for someone who is confident in building campaigns, analysing performance, continuously experimenting and iterating, and collaborating across functions. You will be a key player in setting up exciting journeys and scaling our growth efforts in CRM.What you’ll be doingLead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user’s persona and journey stage.Addressable Base Growth: Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance. Track and improve double opt-in (DOI) rate and consent quality. Ensure opt-in tracking is consistent and compliant across platforms.Strategic Partnerships & Campaigns: Drive CRM execution for key partnerships, brand launches, and other strategic initiatives....

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