Senior Demand Generation Manager

Skip to main contentCareers at F5Sign InSenior Demand Generation Manager page is loadedSenior Demand Generation ManagerApplyremote typeHybridlocationsSeattletime typeFull timeposted onPosted 7 Days Agojob requisition idRP1038171At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.  Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.Position Summary:The Senior Manager, Paid Search (SEM) is responsible for leading the global paid search strategy and execution to drive pipeline, revenue, and customer acquisition. This role operates as a strategic owner of the paid search channel, translating business goals into actionable programs that deliver measurable impact across the customer journey.This position plays a critical role in F5’s holistic search program, partnering closely with SEO to create a unified, intent-driven approach to search that maximizes visibility, efficiency, and performance across both paid and organic channels. The individual will lead cross-functional alignment, manage agency partners, and ensure operational excellence while driving continuous optimization and innovation.Success in this role requires strong ownership, strategic thinking, data-driven decision-making, and the ability to communicate clearly and proactively with stakeholders.Primary Responsibilities:  Define and lead the global paid search strategy, ensuring alignment with business objectives, GTM priorities, and revenue goalsOwn end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimizationDevelop and manage campaign strategies across keywords, audiences, bidding models, and budget allocationOversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regionsMonitor and analyze campaign performance, identifying trends and driving ongoing optimization based on data and insightsEstablish and manage forecasting, budget pacing, and performance expectations to maximize business impactLead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategiesDrive continuous improvement through performance testing and optimizationPartner closely with SEO teams to deliver a unified holistic search strategy, aligning keyword strategy, content priorities, and performance measurement across channelsCollaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies to user intentManage agency partners and ensure accountability for campaign execution, reporting, and performance outcomesEstablish and maintain operational processes, including campaign governance, documentation, and workflow standardsProvide regular reporting and insights to stakeholders, including weekly, monthly, and quarterly performance updatesClearly communicate strategy, performance, risks, and opportunities to cross-functional partners and leadershipDrive prioritization of initiatives based on business impact, ensuring focus on high-value opportunitiesIdentify operational or strategic gaps and independently drive solutions to improve performance and scalabilityThe Job Description is intended to be a general representation of the responsibilities and requirements of the job.  However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.Knowledge, Skills and Abilities:  Deep expertise in paid search strategy, campaign management,...