Director Digital Marketing

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Director Digital MarketingFull-time Compensation: USD 120000 - USD 140000 - yearlyCompany DescriptionSGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 96,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.Job DescriptionSGS North America is seeking a visionary, data‑driven Senior Director of Digital Marketing to lead the strategy, execution, and performance of our digital ecosystem. This role will own the full digital demand engine - including website, SEO, PPC, email marketing, and social media - and will play a critical role in elevating SGS’s digital presence, accelerating lead generation, and strengthening brand visibility across diverse B2B industries.  As the front‑end leader of our digital demand engine, this role will work in lockstep with the Senior Director of Marketing Operations & Performance, who oversees the back‑end systems, analytics, and operational infrastructure that power marketing effectiveness. Together, these roles will create a seamless, insight‑driven engine, where digital strategy, execution, data, and performance optimization operate as one, to support complex, multi‑industry growth across North America.Develop and execute a comprehensive digital marketing strategy aligned to SGS North America’s growth prioritiesLead the evolution of SGS’s digital ecosystem, ensuring a modern, user centric, high performing web experience.Partner closely with the Senior Director of Marketing Operations & Performance to align digital strategy with analytics, attribution, and performance insights.   Own the SGS North America website strategy, roadmap, UX, content architecture, and ongoing optimization.  Drive continuous improvement in site performance, conversion paths, SEO health, and digital accessibility.  Oversee web governance, content standards, and cross business line alignment.        Lead SEO strategy across technical, on page, and content optimization. Establish scalable SEO practices that improve visibility, authority, and organic lead generation.Partner with content teams to ensure SEO driven content planning and execution.        Own paid search and paid media strategy, budget allocation, and performance optimization.         Drive measurable ROI through targeted PPC campaigns, retargeting, and digital advertising programs.     Collaborate with Marketing Operations & Performance to ensure accurate attribution and reporting.           Lead email marketing strategy, including nurture programs, segmentation, and personalization.     Ensure alignment with marketing automation workflows and CRM integrations managed by Marketing Operations.Optimize email performance through testing, analytics, and continuous improvement.   Oversee SGS North America’s social media strategy, content, and channel performance.   Strengthen brand presence, engagement, and thought leadership across platforms.        Ensure alignment with global brand standards and regional business priorities.          Partner with business line leaders, sales, global digital teams, and regional marketing teams to ensure digital initiatives support commercial goals.    Work hand in hand with the Senior Director of Marketing Operations & Performance to build integrated campaign frameworks, dashboards, and performance insights.   Collaborate with IT and external partners to ensure digital platforms are secure, scalable, and optimized.QualificationsEducation and ExperienceBachelor's degree from an accredited university in Marketing, Digital Marketing, Communications, Business or related field.   Master’s degree (MBA or Marketing/Analytics focus) strongly preferred.  12+ years of progressive experience in digital marketing, with deep expertise across website management, SEO, PPC, email marketing, and social...