Associate Marketing Manager, McCafé

1. Brand & Campaign Execution Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI Contribute to creative briefing, asset development, and deployment across channels Support launch execution for innovation, including packaging, messaging, and commercialization Develop and manage the omni marketing calendar aligned to brand priorities Support management of marketing budgets, timelines, and project plans with strong financial discipline Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies Support integrated business planning and alignment across teams University degree in Business or Marketing 3-5 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles Experience in campaign execution, retail marketing, and cross-functional project management Experience working with creative/media agencies Familiarity with Canadian retail environment and shopper marketing dynamics Experience with SAP and syndicated data (e.g., Nielsen) is an asset Strong project management and organizational skills Ability to manage multiple priorities in a fast-paced environment Analytical mindset with ability to translate data into actions Strong communication and stakeholder management skills Detail-oriented with a focus on executional excellence Collaborative, proactive, and solutions-oriented Comfort operating across both strategic and executional work