Media Lead Analyst, Vice President

Citi is looking for a Media Campaign Lead Analyst to own and execute integrated paid media campaigns for our credit card portfolio — spanning TV, streaming video, out-of-home, audio, social media, and influencer channels. Sitting within Citi's Paid Media Channels organisation, this is a hands-on campaign management role where you'll drive day-to-day execution, coordinate across agencies and internal teams, and ensure every campaign lands with precision across multiple touchpoints. If you're a detail-driven media professional who takes pride in flawless execution and thrives in a fast-moving, multi-channel environment, this role puts you at the centre of campaigns that reach millions of consumers. Responsibilities * Manage the day-to-day execution of integrated paid media campaigns for Citi's credit card products across TV, streaming, out-of-home, audio, social media, and influencer channels — ensuring deadlines, quality standards, and campaign goals are consistently met. * Oversee all campaign workstreams from initial brief through to live delivery, maintaining clear timelines, managing dependencies, and keeping all stakeholders aligned throughout. * Develop consumer insight-driven campaign briefs and lead agency briefing sessions, providing direction that is grounded in audience understanding and competitive context. * Coordinate day-to-day agency relationships across multiple partners, tracking deliverables, resolving issues as they arise, and ensuring output meets brief requirements. * Drive message consistency and integration across all paid channels and Citi-owned properties, working closely with social, PR, product, media, and digital teams. * Manage the legal and product review process for all media creative, ensuring timely approvals and that all content is accurate, compliant, and consumer-ready. * Monitor the competitive landscape for your product areas, flagging relevant activity to internal teams and identifying implications for live and upcoming campaigns. * Apply consumer research and post-campaign learnings to continuously sharpen briefs, refine execution, and improve campaign performance over time. Required Qualifications & Skills * Hands-on experience executing integrated, multi-channel paid media campaigns — including TV, digital video, out-of-home, audio, and social media — with direct accountability for day-to-day campaign management. * Strong organizational skills with the ability to manage multiple campaigns and workstreams simultaneously, maintaining accuracy and meeting deadlines in a high-volume environment. * Proven ability to manage external agency relationships on a daily basis, tracking deliverables and providing clear, actionable direction. * Confident communicator who can coordinate and align cross-functional teams — including media, social, PR, product, and digital — around shared campaign goals. * Experience managing legal and compliance review processes for marketing or advertising creative in a regulated environment. * Commercially aware with the ability to connect campaign execution to broader business outcomes, including brand awareness and customer acquisition. ​Beneficial Skills & Qualifications * Background in financial services or credit card marketing, with an understanding of how regulated industries shape campaign development, approvals, and messaging. * Experience using consumer research and media measurement data to inform brief development and optimise in-flight campaign performance. * Familiarity with influencer marketing execution as part of a broader paid media strategy. Qualifications: * 6-10 years of experience in consumer marketing, advertising and/or media. Education: * Bachelor’s/University degree, Master’s degree preferred This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. \------------------------------------------------------ ## Job Family Group:...