Senior Product Marketing Manager

Skip to main contentCareers at F5Sign InSenior Product Marketing Manager page is loadedSenior Product Marketing ManagerApplyremote typeHybridlocationsSeattleChelmsfordField-NYField-NY MetroField-MAView All 12 Locationstime typeFull timeposted onPosted 30+ Days Agojob requisition idRP1037766At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.  Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.Position Summary We’re looking for a strategic, driven, and business-minded Senior Product Marketing Manager for web application firewalls (WAF) to join our team. If you thrive at the intersection of strategy, storytelling, and cross-functional collaboration—especially within the security space—we want to hear from you.The Senior Product Marketing Manager (PMM) for web application firewalls (WAF) will launch and support WAFs and WAF-related products and services. The role requires a technical understanding of WAFs and excellent writing and presentation skills.  The right candidate must have marketing strategy, execution, and business analysis skills, and a proven track record of effectively leading the product marketing for technology products and solutions. This individual will create product messaging and positioning, launch and support new products, enable sales and channel teams, and engage directly with customers and partners. Experience with and developing competitive analysis and product pricing will also be vital to this role.  Our ideal candidate will have a Product Marketing or Product Management background, have strong leadership, communication and project management skills able to work effectively with cross-functional teams, and to lead and execute on a wide variety of initiatives. Demonstrable skill in developing customer- and sales-facing presentations and other materials including sales playbooks, white papers, solution overviews, data sheets, website content, videos, and written communications to employees and external stakeholders, is mandatory. This role is all about connecting customer need, market trends, and business goals to deliver exceptional product positioning and go-to-market (GTM) strategies. You will shape how F5 WAF products are seen in the world, and you will drive the success of our solutions—from awareness to adoption.Primary ResponsibilitiesDevelop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products in the market Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve themPartner closely with Product Management on all aspects regarding WAF and WAF-related products, including but not limited to product features and capabilities, use cases, product pricing models and strategies, and competitive analysis and pricing  Craft high-impact presentations and product collateral such as sales, customer, and analyst presentations, product overviews and data sheets, FAQs, briefs, and webinars that communicate a clear and powerful storyLead competitive intelligence efforts—monitor trends, research and analyze competitors and their products, produce competitive materials including competitive battlecards, competitive presentation materials, and rapid responses, and leverage this competitive knowledge make informed recommendations on packaging, positioning, and pricingDevelop and implement go-to-market (GTM) strategies and plans through deep understanding of customer needs and use cases, market dynamics, and the competitive landscape,...