Director of Lifecycle Marketing

Skip to main content Director of Lifecycle Marketing Inspira Education New York, NY Apply Director of Lifecycle Marketing Inspira Education New York, NY 2 weeks ago Be among the first 25 applicants See who Inspira Education has hired for this role Apply Save Report this job About Inspira EducationInspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).The RoleWe’re looking for a strategic, hands-on Director of Lifecycle Marketing to drive acquisition and engagement across our portfolio of brands. In this role, you’ll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.You’ll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You’ll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.You’ll thrive in this role if you’re a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You’re comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results.Your north star metric? Consultations generated from our contact database.If you’re excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then we’d love to hear from you.This is an in-person role requiring 5 days/week in our NYC office (Gramercy).What You'll DoOwn the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retentionAnalyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategyDevelop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimizationCreate and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversionIdentify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIsEnsure...