Senior Regional Marketing Manager

Guangzhou, ChinaPosted Jul 14, 2026
Career Areas Career Stories Join Talent Community Candidate Login English English Italiano Español Français Português Norsk Deutsch 日本語 Bahasa melayu 中文 (简体) 中文 (繁體) 한국어 ภาษาไทย Nederlands Polski Yкраїнська Hrvatski Ελληνικά Magyar čeština Türkçe Pусский Haitian עברית Brazilian Português Dansk Suomi Svenska Français (Canada) Português (Portugal) Careers Home Life at BMS Career Areas Student Opportunities Events How We Recruit Career Stories Search this site Join Talent Community Candidate Login English English Italiano Español Français Português Norsk Deutsch 日本語 Bahasa melayu 中文 (简体) 中文 (繁體) 한국어 ภาษาไทย Nederlands Polski Yкраїнська Hrvatski Ελληνικά Magyar čeština Türkçe Pусский Haitian עברית Brazilian Português Dansk Suomi Svenska Français (Canada) Português (Portugal) Single PositionView All JobsSenior Regional Marketing ManagerGuangzhou - CN No longer accepting applications.Job IDR1600762Date posted03/25/2026DepartmentOncology岗位描述(Key Responsibilities)1、区域市场策略与洞察基于总部品牌/平台战略,结合区域真实业务情况(患者结构、科室结构、竞品格局、准入与支付环境等),形成区域层面的市场洞察与优先级判断识别区域内关键增长机会点,制定清晰的区域市场策略及年度/季度行动计划2、策略落地与项目管理将区域策略转化为可执行的市场项目与活动组合(学术会议、平台项目、KOL 合作等)负责区域市场项目的全流程管理:目标设定、资源配置、执行推进、KPI 评估与复盘确保项目合规、高质量执行,并能够通过复盘不断优化区域打法3、客户管理与观念升级支持并赋能销售团队开展系统化的客户分层与观念管理参与区域 KOL / 潜力客户的策略规划,推动从“活动触达”向“观念改变与行为转化”升级与医学部协作,确保信息传递的科学性、一致性和长期价值4、跨部门协作与影响力与销售、医学、培训及总部市场团队保持紧密协作,推动策略共识与执行一致。通过专业能力与结构化沟通,有效影响并推动销售团队执行关键动作。任职要求(Qualifications)1、 经验背景医药行业相关工作经验 5 年及以上,其中至少1年以上区域市场区域产品管理经验,有肿瘤领域(优先 GI / 消化道肿瘤 / IO)相关经验者优先,具备从销售管理到市场或区域策略成功转型经验者优先2、核心能力要求区域市场理解成熟:清楚区域市场与总部品牌市场的本质差异,能做取舍、定优先级结构化思维强:能讲清楚“洞察 → 策略 → 动作 → KPI → 复盘”的完整逻辑项目管理能力扎实:能同时推进多项目,并兼顾质量、合规与节奏跨部门协作与影响力:能在复杂组织中推动共识,而非单点执行3、个人素质自驱力强,能在不确定性环境中保持判断力与行动力对复杂市场有耐心,能“沉下来”做区域长期建设认同合规文化,具备清晰的职业底线与风险意识岗位描述(Key Responsibilities)1、区域市场策略与洞察基于总部品牌/平台战略,结合区域真实业务情况(患者结构、科室结构、竞品格局、准入与支付环境等),形成区域层面的市场洞察与优先级判断识别区域内关键增长机会点,制定清晰的区域市场策略及年度/季度行动计划2、策略落地与项目管理将区域策略转化为可执行的市场项目与活动组合(学术会议、平台项目、KOL 合作等)负责区域市场项目的全流程管理:目标设定、资源配置、执行推进、KPI 评估与复盘确保项目合规、高质量执行,并能够通过复盘不断优化区域打法3、客户管理与观念升级支持并赋能销售团队开展系统化的客户分层与观念管理参与区域 KOL / 潜力客户的策略规划,推动从“活动触达”向“观念改变与行为转化”升级与医学部协作,确保信息传递的科学性、一致性和长期价值4、跨部门协作与影响力与销售、医学、培训及总部市场团队保持紧密协作,推动策略共识与执行一致。通过专业能力与结构化沟通,有效影响并推动销售团队执行关键动作。任职要求(Qualifications)1、 经验背景医药行业相关工作经验 5 年及以上,其中至少1年以上区域市场区域产品管理经验,有肿瘤领域(优先 GI / 消化道肿瘤 / IO)相关经验者优先,具备从销售管理到市场或区域策略成功转型经验者优先2、核心能力要求区域市场理解成熟:清楚区域市场与总部品牌市场的本质差异,能做取舍、定优先级结构化思维强:能讲清楚“洞察 → 策略 → 动作 → KPI → 复盘”的完整逻辑项目管理能力扎实:能同时推进多项目,并兼顾质量、合规与节奏跨部门协作与影响力:能在复杂组织中推动共识,而非单点执行3、个人素质自驱力强,能在不确定性环境中保持判断力与行动力对复杂市场有耐心,能“沉下来”做区域长期建设认同合规文化,具备清晰的职业底线与风险意识 Welcome! At Bristol Myers Squibb (BMS), we and our partners use cookies and other technologies (together, “cookies”) to improve your browsing experience, personalize content and ads on this and other websites, and for social media features. By clicking “Accept Cookies” or enabling certain cookie categories through customization of your cookie preferences, you enable us to collect, use, and share information about your website usage for these purposes. For further information, please see ourGeneral Privacy NoticeAccept CookiesReject CookiesCustomize Cookie PreferencesOpt-Out Request HonoredYour PrivacyStrictly Necessary CookiesPerformance CookiesSelling or Sharing Personal Data and Targeted AdvertisingYour PrivacyWe and our partners use cookies and other technologies (together, "cookies") to improve your browsing experience, personalize content and ads on this and other websites, and for social media features.  To learn more about the different types of cookies we use and your opt-out rights, see details under each tab.  Note your selections will only apply to the device and browser used to submit your request.  If you clear cookies on your browser, you will need to resubmit your opt-out request.Strictly Necessary CookiesAlways ActiveThese cookies are necessary for the operation of our websites and cannot be disabled.Cookies DetailsPerformance Cookies Performance Cookies These cookies allow us and our vendors to analyze, measure and improve the performance of our websites,...

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