Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
Relay is scaling fast, and winning top talent is the fuel that keeps us moving. As our first-ever Talent Attractor, you will build and own the top of the recruiting funnel the same way elite go-to-market teams build pipeline: by creating demand, telling a compelling story, and systematically converting interest into action.
This role sits at the intersection of recruiting, demand generation, and outbound GTM. You will treat talent as a market, roles as products, and sourcing as a growth engine. Your job is not to wait for applicants. It is to proactively generate awareness, interest, and intent among high-caliber talent, long before they enter an interview process.
You will research markets, design outbound campaigns, test channels, and optimize conversion at every stage; from first touch to recruiter handoff. This is not an administrative sourcing role. It is a high-ownership, metrics-driven function built for someone who thrives on experimentation, urgency, and visible impact.
If you are energized by building pipelines from scratch, thinking like a marketer, and seeing your work directly translate into hires, this role is foundational to Relay’s growth.
What You’ll Be Doing
Talent Demand Generation: Own talent as a demand funnel: identify target personas, priority markets, and talent segments aligned to Relay’s hiring roadmap. Build repeatable, scalable talent pipelines the way GTM teams build account lists, through research, segmentation, and prioritization.
Campaigns: Proactively generate high-value talent pools using LinkedIn, niche platforms, referrals, events, and non-traditional channels. Treat sourcing like outbound sales: thoughtful targeting, strong hooks, and disciplined follow-up.
AI-Driven Scale: Leverage AI and automation tools to scale sourcing, outreach, and research without sacrificing personalization
Funnel Metrics & Optimization: Own top-of-funnel performance metrics end-to-end; Analyze conversion data to identify drop-offs, test improvements, and increase pipeline efficiency
Experimentation: Run structured experiments on channels, messaging, targeting, and cadence; introduce at least one new experiment per month.
Collaboration: Partner closely with Talent Acquisition Partners, delivering calibrated candidates who are ready to interview and move quickly through the funnel
Who You Are
You have 3+ years of experience in talent sourcing, recruiting, outbound sales, demand generation, growth marketing, or a similarly metrics-driven prospecting role
You think in funnels, conversion rates, and pipeline health. And you use data to tell the story
You understand that great sourcing is closer to marketing and sales than administration
You are a creative prospector who looks beyond LinkedIn and job boards to find and engage exceptional talent
You are a strong storyteller who can capture attention quickly and articulate why Relay is worth joining
You thrive in fast-moving environments with high accountability and high ownership
You collaborate well with Talent Acquisition Partners while owning your lane end-to-end
What Success Looks Like
75-100 quality outbound reachouts per week with ≥33% response rate
≥35-40% recruiter pass-through rate from screens
≤5 days to calibrate per new role
≥33% of total hires come from sourced pipelines
At least 1 new sourcing/channel experiment per month
The Interview Process
Stage 1: A 45-minute interview with a member of our Talent team
Stage 2: A 60-minute interview with a Senior Manager, Talent Acquisition
Stage 3: A 45-minute in-person values interview with a member of our leadership team
Stage 4: A 60-minute case study presentation with members of our People team
Our Compensation Approach
We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $85,500 CAD to $104,500 CAD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $95,000 CAD per year. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.
Join Us
We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.