VP Sales for Health Systems

Skip to Content Growth VP Sales for Health Systems VP Sales for Health Systems About YuzuAt Yuzu, we’re building the next-generation health insurance company. We are NOT building a digital brokerage or an AI wrapper - we are going deeper to build the foundational infrastructure required to power tomorrow’s health plans. We believe that software can unlock the ability to build health plans that are affordable, adaptable, and scalable. Yuzu’s platform will be core to this future. So how does this actually work? Over 70% of employer-sponsored health plans are self-funded, meaning the employer acts as the insurer and directly covers employees' healthcare costs. This allows companies to customize benefits, gain flexibility, and save money. Self-funded employers partner with a Third-Party Administrator (TPA) to handle the behind-the-scenes plan administration, like processing claims and managing benefits. The TPA industry is a $500bn sleeper industry that has historically been seen as a services business, bogged down by manual processes and legacy systems. Yuzu is different. We are a vertically integrated & tech-enabled TPA, currently servicing thousands of companies. We differentiate by helping innovative health plans come to life by facilitating new ways to pay for and access healthcare covered by insurance. Yuzu’s goal is to make it as easy for any business to create and manage a custom health plan as it is to create a storefront on Shopify.  The OpportunityThis is a founding-level commercial role for an experienced health system sales leader ready to help build something from the ground up. You'll come with relationships in the health system space and you'll use them to establish Yuzu's footprint in this channel while recruiting and building the team below you. This role might be a fit for you if:You're familiar with health systems on the commercial/self-funded side — not just Medicare, Medicaid, or ACA.You have familiarity with health plan economics and/or network design for a health systemYou're ready to build something rather than inherit itWhat You'll Do:Leverage your existing book of business and network to generate early-stage revenue in the health system channelSupport us in defining the health system playbook, e.g., messaging, process, pricing inputs, and channel strategyHire, onboard, and develop the health system sales team as we scaleServe as a senior voice in cross-functional conversations with product, marketing, and leadershipRepresent Yuzu at industry conferences, health system convenings, and with key stakeholders The Skillset6+ years of commercial experience in health systems, managed care, or health plan salesExisting book of business and relationships with health system decision-makersPrior experience building or managing a sales teamDeep understanding of health plan economics, hospital system incentives, and employer dynamicsEntrepreneurial disposition: comfortable with ambiguity and energized by building from scratchBe available for 30–40% travel 90 Days at YuzuThe First 30 DaysRamp on Yuzu’s product, buyer motion, and health-system value propositionBuild a target account list and validate priority health system logosGet into market quickly using existing relationships and RolodexBegin demoing within the first monthThe First 60 DaysBe actively in market running outreach and early sales conversationsBuild qualified pipeline across named target health systems while helping shape the outreach strategy, pitch narrative, and CRM disciplineStart moving qualified opportunities into deeper evaluation and internal alignmentPressure-test messaging, objections, target-account fit, and early product gaps with the market90 Days & BeyondMove into more active solutioning with qualified accounts and work toward signed pilot opportunitiesPartner with internal implementation and solutions teams on scoped opportunities and SOW-style discussionsBuild broker and plan-designer relationships that expand distribution, and...