Sr. Manager, Product & Omni-Channel Marketing

Skip to main content Sr. Manager, Product & Omni-Channel Marketing Divi United States Sr. Manager, Product & Omni-Channel Marketing Divi United States 1 month ago Be among the first 25 applicants See who Divi has hired for this role No longer accepting applications Report this job Title: Sr. Manager, Product & Omni-Channel MarketingDepartment: MarketingLocation: RemoteTerm: Full TimeCOMPANY SUMMARYDivi is a scalp health company started in late 2021. The mission was born out of founder Dani Austin's own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine.” Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2026 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help!JOB SUMMARYThe Senior Manager, Product & Omni-Channel Marketing serves as a key driver of brand execution across Divi's commercial channels. This role is responsible for translating brand and portfolio strategy into compelling, conversion-driving experiences across DTC, Amazon, Ulta, and future retail partners.Reporting to the VP of Brand Strategy & Product Marketing, this individual will lead product storytelling, PDP development, launch execution, bundle strategy, and reviews management to ensure a consistent and effective brand presence wherever consumers engage with Divi. This role partners closely with Creative, Growth, Lifecycle, Product Development, Operations, and Retail teams to bring products and campaigns to market in a way that supports both brand equity and business performance, while providing support on additional brand, commercial, and cross-functional initiatives as business needs evolve.CANDIDATE REQUIREMENTS5–8+ years of experience in brand marketing, product marketing, ecommerce marketing, or related functions.Experience managing product launches and cross-functional marketing initiatives within a consumer brand environment.Strong understanding of ecommerce merchandising and PDP optimization.Experience working across multiple sales channels, including DTC, Amazon, and specialty retail partners.Demonstrated ability to manage complex projects and multiple priorities simultaneously.PREFERRED EXPERIENCEExperience within beauty, personal care, wellness, or consumer packaged goods industries.Familiarity with Amazon marketing and content management tools.Experience developing bundle, assortment, or promotional strategies.Knowledge of consumer reviews platforms and reputation management programs.SKILLS & COMPETENCIES Strong product storytelling and consumer marketing instincts.Excellent project management and organizational skills.Ability to translate strategic direction into actionable go-to-market execution plans.Strong cross-functional collaboration and communication skills.Analytical mindset with the ability to leverage performance data to inform decision-making.Detail-oriented with a high standard for quality and brand consistency.Ability to thrive in a fast-paced, entrepreneurial environment.RESPONSIBILITIESProduct Detail Page (PDP) Strategy & OptimizationOwn the development and maintenance of PDPs across DTC, Amazon, Ulta.com, and future retail.com...