Sr. Associate - Marketing Home Cleaning
BOxES 4.0 Devices
Mexico City, MexicoPosted Jul 15, 2026
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Sr. Associate - Marketing Home Cleaning
Mexico City, Mexico
Marketing
Job ID: 33428
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Lead the end-to-end marketing strategy for the Mr. Muscle and Drano brands in Mexico, with full accountability for P&L performance. Drive brand growth through portfolio strategy, innovation, integrated media planning, and cross-functional leadership to deliver sustainable and profitable business results.KEY RESPONSIBILITIESLead the end-to-end brand strategy for the Mr. Muscle and Drano brands in Mexico, driving sustainable business growth and strengthening brand equity.Own the P&L for both brands, with full accountability for business performance, from top-line revenue growth to bottom-line profitability.Develop and execute brand strategies, including portfolio management, innovation, brand positioning, and long-term growth plans.Lead the integrated media and communications strategy, optimizing marketing investments to maximize return on investment and business impact.Identify growth opportunities through consumer insights, market trends, and competitive analysis, translating them into actionable business strategies.Lead cross-functional teams (Sales, Finance, Supply Chain, RD&E, and Global Marketing) to ensure the successful execution of strategic initiatives.REQUIRED EXPERIENCE YOU’LL BRING2–3 years of experience as a Brand Manager in FMCG companies, leading brand growth strategies.Experience developing and executing brand strategies, including ATL, BTL, and Digital media planning, as well as integrated communication plans.Experience managing media agencies, optimizing marketing investments and ensuring the achievement of business KPIs.Experience working with creative agencies, leading the development of advertising campaigns, communication assets, and brand innovation initiatives. Strong understanding of P&L management, with the ability to assess the financial impact of marketing decisions on sales, profitability, and overall business performance.Experience in new product development and commercialization, from opportunity identification through successful market launch.Experience leveraging market and consumer insights using tools such as Nielsen and Kantar to support strategic business decisions.Advanced proficiency in Excel and...