Marketing Manager, Hematology

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Effective period for external applicants: June 12– July 5, 2026 ※Please note that while the title is Marketing Manager, this role is aligned with a Senior Product Manager level within our organization, with potential future people management as Associate Product Manager. Major Duties & Responsibilities * Responsible for marketing and revenue/profit management of BMS Hematology products, aiming to enhance business potential and return on investment. The position may also involve responsibilities related to reimbursement expansion and new product launches. * Develop strategies and tactics to optimize sales potential and maximize return on investments. * Develop and lead effective interactions with key functions such as Sales, Medical, Alliance partner, Government affairs, Market Access, and other stakeholders to develop and lead business strategy. * Sound planning skills are essential for developing successful strategic and tactical marketing plans including the development of key initiatives, investment plan, and appropriate contingency plans on an ongoing basis. * Works with a long-term perspective in addressing customers’ needs and adopt at uncovering and responding to the customer and what will bring about a maximum return of Investment to BMS. * Accepts personal responsibility for the delivery of the strategic and tactical marketing plans and is held accountable for the delivery of results to the overall performance of the business. * Assists in analyzing business influences to determine the best commercial solutions, supporting efforts to gain product funding through collaboration with doctors, purchasers, politicians, and patients. * Identifies and cultivates key opinion leaders for working with now and in the future in a variety of our programs. * Looks for and actions mutual benefits in our relationships with KOLs. Works with a long-term perspective and may trade off immediate costs for the sake of the long-term relationship. * Takes the broader business perspective into account when making decisions. Works with a multi-disciplinary team of people to ensure that decisions made are correct. Knows when to seek assistance from senior management. Desired Experience & Qualification * Bachelor’s degree in pharmacy, Science or Business is preferred. * Expected over 5 years of marketing experience in developing and implementing strategic product marketing plan, sales forecasting, and tactical marketing plans at pharmaceutical industry. * Experiences in Oncology, Hematology, or rare disease is preferred. * Successful experience in both sales and marketing is preferred. * Successful experience in MSL(Field medical) is preferred. * Effective communication skill and high level of English fluency is required. * Demonstrated success in working with teams and partnering with other departments to develop programs and processes that align with business initiatives * Strong leadership and inter-personal skills to ensure cross-functional engagement and collaboration * Understanding of key...