As a Sr Channel Mktng Specialist here at Honeywell Technologies for Security and Access Solutions, candidate will be a key member of our channel marketing team, responsible for developing and executing channel marketing strategies to drive growth and maximize sales through our distribution and partner channels for Video and Access Control portfolio. Candidate will play a crucial role in building and maintaining strong relationships with channel partners, creating joint marketing programs, and driving demand generation activities.
In this role, candidate will play a crucial role in driving the company's success in reaching and engaging customers through various channels. Your expertise in channel marketing strategies, market analysis, and customer segmentation will be instrumental in identifying opportunities to optimize channel performance and drive revenue growth. You will be responsible for developing and implementing innovative channel marketing programs and analyzing market trends to stay ahead of the competition. Collaboration with cross-functional teams and effective communication skills will be essential in executing channel marketing initiatives. By effectively leveraging channels, you will contribute to Honeywell's position as a global technology leader.
Key Responsibilities
- Lead the development and execution of channel marketing strategies to drive growth and increase market share
- Collaborate with channel partners to develop and implement joint marketing plans and programs
- Create and execute demand generation campaigns to drive sales through channel partners
- Provide marketing support and resources to channel partners to enhance their sales efforts
- Conduct market research and analysis to identify channel trends, opportunities, and competitor activities
- Manage marketing budgets and measure the effectiveness of channel marketing initiatives
- Collaborate with cross functional teams to align channel marketing efforts with overall business objectives
- Stay upto date with industry trends and best practices in channel marketing
Qualifications for Internal and External Candidates
YOU MUST HAVE
- Proven experience of at least 5 years in channel marketing or related roles
- Demonstrated success in developing and executing channel marketing strategies
- Strong analytical and strategic thinking skills
- Ability to build and maintain strong relationships with channel partners
- Proficiency in demand generation and lead generation strategies
- Experience in utilizing marketing automation platforms and CRM systems
- Knowledge of distribution and partner channel dynamics
- Understanding of project life cycle.
WE VALUE
- Bachelor's degree in Engineering.
- Master's degree in Marketing or Business Administration (preferred)
- Passion for driving channel growth and maximizing sales opportunities
- Proven track record of developing successful channel marketing programs
- Ability to think creatively and innovatively
- Experience in the ELV industry (preferred)