Director, Segment Marketing

Skip to main contentThis website uses technologies such as cookies to enable essential website functionality and, with your consent, to enhance your experience and analyze site traffic. Denying consent may make some related features unavailable.Select “Accept Cookies” to give your consent, or choose “Decline” or ignore this notice to continue without accepting non-essential technologies.To learn more, please see UserTesting’s Privacy Policy.Read Full Privacy MessageDeclineAccept CookiesEnglishSign InDirector, Segment Marketing page is loadedDirector, Segment MarketingApplyremote typeRemotelocationsRemote - UStime typeFull timeposted onPosted 15 Days Agojob requisition idR-101215We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback.We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus.Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers.Let’s build experiences people love—together.The OpportunityAs the Director, Segment Marketing, North America, you'll lead the strategy and execution of regional marketing programs that drive pipeline growth and accelerate revenue across the region. You'll partner closely with Sales and Global Marketing to bring campaigns to life through localized experiences, digital programs, and account-based initiatives that resonate with target audiences.This is a highly visible leadership role with the opportunity to shape regional marketing strategy, influence global campaign execution, and build scalable programs that deliver measurable business impact. You'll also lead and develop a team of segment marketers while helping evolve how marketing supports our go-to-market strategy.ResponsibilitiesDevelop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives.Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs.Own regional marketing performance, including pipeline sourced and influenced, and optimize programs based on business outcomes.Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.Collaborate with Marketing Operations to define reporting, dashboards, and insights that measure campaign effectiveness and support decision-making.Lead the planning and execution of regional events, including executive roundtables, partner events, industry conferences, and customer programs, while partnering with the global events team on flagship events.Mentor and develop a team of segment marketers while fostering strong cross-functional relationships and continuously improving marketing processes, programs, and ways of working.What We're Looking For7+ years of experience in regional marketing or demand generation within a B2B SaaS environment.3+ years of experience leading, managing, or mentoring high-performing marketing teams.Proven success developing and executing marketing programs that generate and accelerate pipeline across North America.Experience marketing to enterprise organizations within industries such as banking, retail, consumer products, or software.Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment.Experience using...