Head, Performance Marketing

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Head, Performance MarketingFull-timeCompany Descriptionfoodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.Job DescriptionWe are looking for a highly-driven and motivated Head, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels, brings a sharp eye for creative optimisation, and thrives in a fast-paced and dynamic work environment. As a Head, you will manage and develop a team while owning channel strategy and performance across 16 countries.What's On Your PlateLead, manage and develop a team of performance marketers, setting direction, coaching for growth, and fostering a collaborative and inclusive environmentOwn the performance marketing strategy across APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channelsOwn and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunitiesDrive creative optimisation across channels, shaping ad creative strategy, running creative testing, and applying performance insights to improve relevance and efficiencyLeverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentationWork cross functionally and cross regionally to develop, launch and track high-impact evergreen and integrated conceptsDetermine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retentionTrack and maintain campaign performance and benchmarks to measure effectiveness of digital media, gathering insights continuously to build best-in-class practicesMeasure, analyse and report performance across your channels, driving channel mix and budget decisioningLeverage data to produce analyses on media channel performance and ROIQualifications 6+ years of hands-on experience managing performance marketing campaigns (Web & App) across multiple major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovationExperience leading and developing a team, with a management style that fosters collaboration, open communication and mutual respectDirect experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantageStrong understanding of creative optimisation—creative testing, iteration, and using performance data to improve ad effectivenessSolid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performanceProven track record of working with significant marketing budgets and optimising campaigns at scaleUnderstanding of A/B testing, multivariate testing, and incrementalityHighly analytical and structured thinking, with a passion for numbers and problem-solving, as well as a strong ability to think creativelyCapable of handling multiple projects and tasks, prioritising effectively, and working independently in a fast-paced environmentStrong interpersonal and...