This role is for one of the Weekday's clients
Salary range: Rs 700000 - Rs 1100000 (ie INR 7 - 11 LPA)
Min Experience: 3+ years
Location: Bengaluru
JobType: full-time
We are looking for a results-driven MarTech Manager with 3–9 years of experience to lead the implementation, optimization, and management of our marketing technology ecosystem. This role is ideal for someone who enjoys combining marketing strategy with technology to build scalable campaigns, streamline operations, and improve customer engagement.
As a MarTech Manager, you will work closely with marketing, product, engineering, analytics, and sales teams to develop technology-driven marketing solutions. You will be responsible for managing marketing platforms, improving campaign performance through automation, maintaining data quality, and enabling personalized customer experiences across multiple channels.
If you are passionate about leveraging technology to create measurable marketing impact and thrive in a fast-paced environment, we'd love to hear from you.
Requirements
Key Responsibilities
- Own and manage the organization's marketing technology stack, ensuring seamless integration across marketing, CRM, analytics, and customer engagement platforms.
- Evaluate, implement, and optimize marketing tools that improve campaign execution, customer segmentation, and performance measurement.
- Collaborate with cross-functional teams to design scalable marketing workflows and automate repetitive marketing processes.
- Build and maintain customer segmentation strategies to deliver personalized communication across multiple touchpoints.
- Analyze campaign performance using dashboards and reporting tools, providing actionable insights to improve ROI and marketing effectiveness.
- Partner with product, engineering, and data teams to ensure clean, reliable customer data and efficient platform integrations.
- Drive continuous improvements in campaign execution, lead management, attribution, and customer journey optimization.
- Ensure compliance with data privacy regulations and maintain best practices for customer data governance.
- Support experimentation initiatives by implementing A/B testing frameworks and measuring campaign outcomes.
- Stay updated with emerging marketing technologies and recommend innovative solutions that enhance marketing capabilities.
Requirements
Must-have Skills
- Strong hands-on experience in Marketing Technology (MarTech) platforms and ecosystem management.
- Solid understanding of marketing operations, customer data management, and marketing analytics.
- Experience integrating multiple marketing tools, customer databases, and analytics platforms.
- Strong analytical and problem-solving abilities with a data-driven decision-making approach.
- Excellent project management and stakeholder communication skills.
- Ability to manage multiple initiatives while maintaining high attention to detail.
Good-to-have Skills
- Experience with Lifecycle Marketing strategies for customer acquisition, engagement, retention, and reactivation.
- Hands-on exposure to CRM Marketing platforms and customer segmentation techniques.
- Experience implementing and managing Marketing Automation platforms to streamline campaigns and customer journeys.
- Familiarity with A/B testing methodologies and conversion rate optimization.
- Knowledge of SQL, APIs, data visualization tools, or customer analytics platforms is a plus.
Qualifications
- Bachelor's degree in Marketing, Business, Information Technology, Computer Science, or a related field.
- 3–9 years of experience in Marketing Technology, Marketing Operations, CRM, or Digital Marketing roles.
- Relevant certifications in marketing automation or CRM platforms are an added advantage.