This role is for one of the Weekday's clients
Salary range: Rs 700000 - Rs 1100000 (ie INR 7 - 11 LPA)
Min Experience: 3+ years
Location: Bengaluru
JobType: full-time
We are looking for a dynamic and results-oriented Senior Marketing Executive to join our growing marketing team. This role is ideal for a professional with 3–8 years of experience who has a strong foundation in Marketing and a passion for executing impactful campaigns that drive brand awareness, customer engagement, and business growth. The ideal candidate should be capable of managing multiple marketing initiatives, coordinating with cross-functional teams, and ensuring seamless execution of marketing strategies across various channels.
As a Senior Marketing Executive, you will play a key role in planning, implementing, and optimizing marketing activities while supporting the company's overall business objectives. You should be analytical, creative, detail-oriented, and comfortable working in a fast-paced environment.
Requirements
Key Responsibilities
- Develop and execute marketing strategies aligned with business goals and brand positioning.
- Plan, coordinate, and manage end-to-end marketing campaigns across digital and offline channels.
- Drive campaign execution by collaborating with internal teams, external agencies, and vendors.
- Create compelling marketing collateral, promotional materials, presentations, and campaign assets.
- Monitor campaign performance using relevant KPIs and recommend data-driven improvements.
- Support lead generation initiatives through integrated marketing activities.
- Coordinate product launches, promotional events, webinars, and brand activation programs.
- Work closely with sales, product, and customer success teams to ensure marketing initiatives support business objectives.
- Manage marketing calendars, campaign timelines, and project deliverables to ensure timely execution.
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
- Assist in managing marketing budgets and tracking campaign expenditures.
- Maintain consistency in brand messaging across all customer touchpoints.
- Prepare regular reports and presentations on campaign performance and marketing effectiveness.
- Stay updated with industry trends, emerging marketing technologies, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–8 years of professional experience in Marketing, preferably in a fast-paced organization.
- Demonstrated experience in planning and executing successful marketing initiatives.
- Strong understanding of customer acquisition, engagement, and brand-building strategies.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to manage multiple priorities while meeting deadlines.
- Analytical mindset with experience interpreting campaign performance metrics.
Must-Have Skills
- Marketing
- Strategic marketing planning
- Brand management
- Market research and competitor analysis
- Customer engagement strategies
- Campaign performance analysis
- Digital marketing fundamentals
- Excellent communication and stakeholder management
- Cross-functional collaboration
- Project coordination and execution
Good-to-Have Skills
- Marketing Operations
- Marketing Execution
- Marketing Campaign Management
- CRM and marketing automation platforms
- Email marketing
- Event and webinar management
- Content marketing coordination
- Budget planning and vendor management
- Performance reporting and dashboard creation
- SEO, SEM, and social media campaign exposure
Preferred Attributes
- Self-motivated with strong ownership and accountability.
- Creative thinker with excellent problem-solving abilities.
- Strong attention to detail and execution excellence.
- Ability to thrive in a collaborative, fast-paced environment.
- Comfortable working with cross-functional stakeholders and managing multiple projects simultaneously.
- Continuous learner with a passion for emerging marketing trends and technologies.