Product Marketer

Product Marketing LeadHybridMarketingLondon, England and Wales, United KingdomShare this job DescriptionDG has scaled fast - product ambition, AI capability, an enviable customer base - but we don’t yet have a dedicated product marketing function to turn that ambition into market-ready decisions.We’re hiring our first Product Marketer to own positioning, narrative, launches, customer research, sales enablement and competitive intelligence end-to-end. You’ll build the function from a blank page, working directly with the CEO, CTO, and VP Marketing. You’ll spend real time with customers and translate what you learn into the decisions that shape what we build and how we win.This is one of the most consequential seats in the company. It’s also an excellent opportunity for someone who wants to shape how a category-defining AI business talks about itself at the moment it’s scaling.Positioning & narrativeOwn DG’s core story end-to-end - the version sales pitches, the version the website tells, the version the CEO uses on stage. Define and narrow our customer segmentation, understand the buyer personas we sell to, and define the value proposition that drives pipeline and revenue.Develop our positioning and messaging, narrative, and product naming system that holds together as the platform expands.Customer & market researchStand up structured customer discovery as a real function - workflow analysis, jobs-to-be-done, willingness-to-pay, segmentation.Set up the customer advisory motion. A repeatable cadence with the brands shaping DG’s direction, structured to inform the roadmap.Synthesise what we already hear into insight people can act on - turning customer proximity into structured understanding.Make sure the roadmap is actively informed by customer evidence, market signal and product instinct - in that order.Product launchesOwn go-to-market for every meaningful launch - from positioning brief through to enablement, content, customer comms and a measurable launch moment.Move product marketing upstream of build. Customer framing, positioning and adoption ownership get decided before engineering ships, not after. Partner with Product on roadmap: what to bundle, what to name, how to position.Define and evolve the launch playbook so the process gets sharper and more repeatable over time.Sales enablementBe the AE’s favourite person. Build the one-pagers, decks, talk tracks, demo scripts and objection handling our sellers actually reach for in deals.Map capability to buyer pain explicitly - so AEs aren’t stitching the story together live on calls.Sit on calls. Listen to losses. Find the moments where our story breaks down and fix them at the source.Competitive intelligenceOwn how DG positions against competitive alternatives.Run teardowns, build battlecards, and turn win/loss into a discipline rather than a quarterly report.Be the in-house expert on where each competitor wins, where they don’t, and how to coach the field through it.RequirementsSenior product marketing experience in a high-growth B2B SaaS environment - you’ve owned outcomes, not just deliverables, and built things that didn’t exist before you arrivedStrong product instincts - you can sit in a roadmap discussion as an equal, and you think about who the product is for and what workflow it slots into before you think about how to talk about itCustomer-fluent - you’d rather be on a call with a Head of CX than in a brand workshop, and you know how to run discovery that actually changes what gets builtA writer first - you can take a messy product idea and turn it into a sentence a CCO will rememberComfortable with AI and sceptical of AI hype - you understand what LLMs, agents and orchestration actually do, and can talk about it without resorting to clichésStrong communicator with a clear point of view - you can influence stakeholders, make decisions and bring others on the journeyOperator energy - you build the things, you don't brief them out. In your first quarter, you'd...