As the Senior Manager of Events & Field Marketing, you'll own the strategy and execution of CaptivateIQ's field marketing and event programs to generate measurable pipeline, accelerate opportunities, and strengthen relationships with our target accounts. You'll lead a portfolio of industry conferences, executive programs, customer events, partner events, and CaptivateIQ-hosted experiences that drive business impact across the buyer journey.
This role sits within Demand Generation and partners closely with Sales, Business Development, Product Marketing, Campaigns, Content, and Marketing Operations to build integrated go-to-market programs. Success in this role is measured by business outcomes—including meetings, pipeline, revenue influence, and sales adoption—not event execution alone.
We're looking for someone who combines strategic thinking with exceptional execution, understands how to translate events into pipeline, and can confidently partner with senior sales and marketing leaders to drive growth.
As the Senior Manager of Events & Field Marketing, you'll own the strategy and execution of CaptivateIQ's field marketing and event programs to generate measurable pipeline, accelerate opportunities, and strengthen relationships with our target accounts. You'll lead a portfolio of industry conferences, executive programs, customer events, partner events, and CaptivateIQ-hosted experiences that drive business impact across the buyer journey.
This role sits within Demand Generation and partners closely with Sales, Business Development, Product Marketing, Campaigns, Content, and Marketing Operations to build integrated go-to-market programs. Success in this role is measured by business outcomes—including meetings, pipeline, revenue influence, and sales adoption—not event execution alone.
We're looking for someone who combines strategic thinking with exceptional execution, understands how to translate events into pipeline, and can confidently partner with senior sales and marketing leaders to drive growth.
Responsibilities
- Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences.
- Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event.
- Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline.
- Evaluate sponsorships, conferences, and field marketing investments based on business impact, target audience alignment, expected pipeline contribution, and ROI.
- Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes.
- Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence.
- Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting.
- Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after every event.
- Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership.
- Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact.
- Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions.
- Create scalable processes that improve planning, cross-functional collaboration, execution, and measurement across the events program.
Requirements
- 5+ years of experience in event marketing, field marketing, or integrated demand generation.
- Proven success building field marketing programs that generate measurable pipeline and revenue impact.
- Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution.
- Strong understanding of demand generation and how events contribute to integrated marketing campaigns.
- Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement.
- Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics.
- Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales.
- Strong executive presence and experience presenting recommendations and business results to senior leadership.
- Highly analytical with the ability to make investment decisions based on data and business outcomes.
- Experience managing large event budgets and optimizing investments based on performance.
- Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
Nice to Haves
- Experience with HubSpot, Salesforce, Zoom Webinar, Outreach, Gong, Highspot, Slack, and Google Workspace.
- Experience marketing to Revenue Operations, Sales Operations, Compensation, Finance, or enterprise B2B software buyers.
- Experience with Account-Based Marketing (ABM) strategies and field marketing programs.
Benefits
- Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
- Annual Stipends: Dedicated funds for your professional development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
- Premium Tools: The latest Apple hardware to empower you to do your best work.
- Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted. We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.