Brand Strategist (BFSI & Content - Led Marketing)

Skip to main content Brand Strategist (BFSI & Content - Led Marketing) Proof-of-Skill Mumbai Metropolitan Region Apply Join or sign in to find your next job Join to apply for the Brand Strategist (BFSI & Content - Led Marketing) role at Proof-of-Skill Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Brand Strategist (BFSI & Content - Led Marketing) Proof-of-Skill Mumbai Metropolitan Region 2 weeks ago 68 applicants See who Proof-of-Skill has hired for this role Apply Join or sign in to find your next job Join to apply for the Brand Strategist (BFSI & Content - Led Marketing) role at Proof-of-Skill Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Save Report this job We're looking for a Brand Strategist who can lead idea formation and strategic thinking for BFSI and personal finance brands. This role focuses on shaping what we say, why we say it, and how it comes alive across content, campaigns, and long-term IPs. You'll work closely with the founder and creative teams to translate complex financial products, market context, and investor behaviour into clear, compelling strategies that work within BFSI realities.ResponsibilitiesDrive idea formation and strategic direction for content, campaigns, and IPs.Build content and brand strategies for mutual funds, fintech brands, NFOs, and investor education platforms.Define messaging frameworks, tonality, and narrative arcs.Collaborate with copy, design, video, and social teams to bring ideas to life.Ensure concepts balance creativity, clarity, and compliance.Support pitches and proposals with strong strategic thinking.Stay updated on markets, investor behaviour, and content trends.Requirements1-3 years of experience in brand strategy, content strategy, or planning.Exposure to BFSI, fintech, or regulated categories.Strong ability to simplify complex financial ideas.Good understanding of digital-first content formats.Clear communicator who thinks ideas-first, not format-first.This job was posted by Hiring Partnerships At Proofofskill from Proof-of-Skill. Show more Show less Seniority level Entry level Employment type Full-time Job function Marketing and Advertising Industries Software Development, IT Services and IT Consulting, and Technology, Information and Internet Referrals increase...